In an era dominated by social media platforms, the concept of ‘missav’ has gained significant attention. ‘Missav’ refers to the act of creating false online identities, often with the intention to deceive others. It encompasses the world of catfishing, where individuals use fabricated profiles to establish relationships based on false pretenses. This phenomenon raises serious concerns about the authenticity of people we encounter online. The consequences can be emotionally devastating, as unsuspecting individuals fall prey to manipulative tactics employed by ‘missav’ practitioners. As technology continues to advance, it becomes crucial for users of social media platforms to exercise caution and remain vigilant in distinguishing genuine connections from those rooted in deceit.#21#