Chewing gum, a seemingly insignificant product, has been an essential part of our lives for centuries. From the ancient Greeks to the modern-day, gum chewing has become a universal habit. We chew it while studying, working, or simply relaxing. However, have you ever wondered about the history and the evolution of this exceptionally versatile product?
The story of chewing gum began a long time ago. Ancient Greeks and Mayans were among the first civilizations known to chew gum. However, their gum was made from tree sap. Not until the 19th century, did chewing gum become popularized by American’s John Curtis. Curtis created flavored gum by mixing tree sap with other natural flavors, which he sold in small bags.
As time passed, the popularity of gum resulted in more varieties and flavors becoming available. Wrigley’s was among the first companies to make a name for itself in the world of gum. Wrigley’s Juicy Fruit and Spearmint were among the most popular choices for decades. The marketing strategies used by these companies also helped gum become firmly rooted in pop culture. From the creation of catchy jingles to product placements in movies and television shows, gum became an essential part of our world.
The 20th century saw a great evolution of gum production. Sugar-free gum was introduced in the early 1940s and today, different flavors and varieties of gum are available, such as bubblegum, cinnamon, and sour apple. The evolution of gum hasn’t merely been about flavors. It’s also about innovation. Gum companies now cater to customers who want more than just fresh breath. For instance, Wrigley’s Extra gum markets itself as a stress reliever, while Trident encourages good oral health.
In conclusion, chewing gum has come a long way from the tree sap of ancient times. It has become a necessary and diverse part of pop culture, with its innovation and versatility being heavily marketed by companies in the industry. Chewing gum is no longer just a simple pleasure to tingle your taste buds. It’s a necessity for many and a multi-billion-dollar industry.#16#