Missav, a growing phenomenon, refers to the inability to effectively communicate with others due to technological distractions or simply being unaware of social cues. With the rise of smartphones and constant connectivity, missav has become an ever-present issue. While technology has undoubtedly bridged gaps and made communication easier, it has also created a detachment from face-to-face interactions. People are becoming less attentive, missing important moments, and failing to connect authentically. Missav can lead to misunderstandings, strained relationships, and even lowered self-esteem. Therefore, it is crucial to find a balance and consciously avoid the negative consequences of missav in order to foster healthier connections and create genuine experiences.#21#